Mogli unlocks Marketing Cloud’s full value by making mobile engagement simple, highly personalized, and capable of driving superior engagement and cross-cloud alignment.
Contact our team of experts to start your journey toward easy, high-impact text messaging today.
Mogli for Marketing Cloud is a custom activity for Salesforce Marketing Cloud Journey Builder that empowers marketers to orchestrate sophisticated, personalized customer journeys with mobile messaging. It enables the sending of personalized SMS, MMS, and WhatsApp within journeys, leveraging the Mogli API infrastructure for message delivery and gateway management. Mogli for Marketing Cloud facilitates sophisticated journey orchestration through support for:
Data extension merge fields
Wait events for Message responses
Dynamic templates
Mogli URL integration for link tracking and click wait events
Key Features
Mogli for Marketing Cloud integrates seamlessly with your existing Salesforce environment, empowering you to
|
|
|
|
Cross-Team Engagement | Leverage Existing AI Investments | Lost Conversion Recovery | Behavior-Driven Nurturing |
Cross-Team Engagement Turn one-way marketing communication into a powerful, two-way dialogue. Create a task or case in Salesforce upon completion of a pre-defined action, instantly enabling human teammates or AI Agents to take over with the full conversation history available to them.
Leverage Existing AI Investments Unlock the full potential of your Mogli AI or Agentforce investments—such as conversation summaries, next-step suggestions, and agentic handoffs. Mogli for Marketing Cloud’s native connection to your Salesforce org allows you to activate these powerful AI features on messages that originate in your marketing journeys, all without investing in a new marketing platform.
Lost Conversion Recovery Trigger an immediate, highly personalized text message for high-value events like abandoned cart recovery or expiring subscriptions. By leveraging the most immediate channel, you maximize conversion rates and prevent churn.
Behavior-Driven Nurturing Build intelligent journeys that react to real-time stakeholder behavior. Set up journey events that listen for a text reply, enabling immediate, personalized follow-up and the ability to trigger a warm handoff to a human agent.
Example Use Cases
Automated, Response-Driven Appointment Management
Reduces No-Shows and Saves Staff Time Automatically confirm appointments, send follow-up reminders, and even trigger an automated cancellation if the customer doesn't respond. This minimizes missed appointments and frees up staff from manual outreach
Instant, Targeted Mobile Outreach for High-Value Leads
Boosts Conversion Rates for Marketing Campaigns: Automatically send a personalized SMS message to new leads the moment they are generated from a specific source, such as a recent advertisement campaign. This instant engagement on a high-visibility channel speeds up the sales cycle
Smart Lead Qualification based on SMS Delivery
Maintains a Clean and Actionable Salesforce Database: Instead of creating a Lead for every phone number, the system only creates a new Lead record in Salesforce upon successful delivery of the initial message. This filters out invalid numbers and ensures sales teams focus only on genuinely reachable prospects.
Included in License
M4MC includes:
Ability to seamlessly integrate Mogli into Marketing Cloud Journey Builder
Includes Mogli URL Pro for M4MC only (1 domain, unlimited shortens & clicks))
📝 | 💬 | 🔗 | 📈 |
Message Composer | Incoming Messages | Mogli URL Integration | Built for Scale |
How it works
Install the Mogli package and perform the authorization. You need to be an Org manager or owner to authorize on Salesforce Marketing Cloud
Create the data extension with a phone field and add your phone number.
Go to Journey Builder and use the custom activity to create and activate your Mogli Journey!
Considerations & Limitations
Platform Scope Support is limited exclusively to Journey Builder on Marketing Cloud.
Journey Personalization
Contextual Journeys: Message context-driven journeys are not currently supported.
Response-Based Branching: The message composer can detect if a recipient has replied (binary detection - replied or not replied), but it cannot capture the content of the reply to personalize or advance the journey.
Media Attachments Only one media file can be inserted per message. Inserting multiple media attachments is not yet supported.
Need more support?
Reach out to help@mogli.com