Using templates in Mogli for Marketing Cloud transforms your SMS strategy from a manual chore into a streamlined, scalable process. Essentially, it allows you to build pre-approved messaging frameworks that ensure brand consistency while drastically reducing the time spent on campaign execution.
How it Works
Instead of drafting messages from scratch for every send, you leverage a central library of templates. The process integrates directly with your Marketing Cloud data to automate the heavy lifting:
Smart Personalization: You can insert merge fields that pull data directly from your contact records, ensuring every recipient receives a message that feels one-to-one rather than one-to-many.
Dynamic Media: Beyond simple text, templates support media attachments (MMS), allowing you to standardize visual content like QR codes, promotional banners, or instructional images across your campaigns.
Operational Efficiency: By selecting a pre-configured template, you eliminate the risk of typos or off-brand messaging, making it easy to deploy high-impact communications quickly.
Ultimately, using templates within Mogli empowers you to focus on the "why" of your marketing strategy while the "how" is handled by a repeatable, optimized workflow.Create a Template
Create a Template
Navigate to Templates on Mogli portal.
Click Add Template.
Select SMS.
Note: If you have a WhatsApp Gateway configured, you can select WhatsApp. If you wish to configure a WhatsApp gateway, contact Mogli (help@mogli.com).
Select a template name that is appropriate and self-explanatory, clearly reflecting its purpose or context.
Create a template message.
Merge fields on templates:
A merge field is a dynamic variable used to personalize a journey in Marketing Cloud.
You can create a merge field within a template and select the corresponding field from your data source in Marketing Cloud.
Media Files on templates
You can attach media files in a template
Ensure the file is under 500 MB and the URL is valid
You can also add Mogli Calendar Scheduler links
Please contact us (help@mogli.com) if you would like to explore scheduler options.
Click Save.
Use a Template
Navigate to Message Composer on Mogli portal.
Configure the recipient and the gateway, then, click edit (next to content) to configure the content.
Find and select your template and click Select and Continue
You will be prompted to add the value for your merge field. You can see the sample data of the merge field that the template has been created for. Choose the value from the data source.
Optionally, edit the extension of any attached media file to personalize or change the link. The origin will have to be the same.
Click Save and continue
Click Save